Support Us
Showroom Cinema has offered independent films to Sheffield audiences for over three decades. That’s something we’re immensely proud of.
As Sheffield’s original and leading independent cinema, it’s our duty to deliver a diverse programme of films that entertain, educate and inspire.
But the Showroom is more than just a place to see films. Every year, your generosity helps us to:
Create welcoming, inclusive spaces where people feel they belong.
Bring international, independent, and world cinema to Sheffield audiences.
Offer affordable screenings for families, older audiences, and people with additional needs.
Provide training and opportunities for young filmmakers from working class and underrepresented backgrounds.
This is vital, if costly, work. As part of registered charity Sheffield Media and Exhibition Centre (no. 1002020), Showroom Cinema relies on grants and donations for over 50% of its revenue.
We need your support to enable us to continue to offer a wide range of opportunities for this community. Every ticket, coffee, and donation helps us make a difference.
Be A Christmas Angel
Impact at a glance
| 99,149 | cinema tickets sold last year. |
| 160 | young people trained each year through BFI Film Academy and Young Programmers. |
| Five | new short films funded and screened nationally through Film Hub North. |
| Six | paid placements for emerging filmmakers at festivals across the UK. |
| 1000s | of audience members engaged in accessible and community screenings every year. |
Serving our community
We believe in the power of cinema to connect people.
Baby Kino welcomes parents and carers of babies under one, offering relaxed screenings where they can enjoy film and company in a supportive environment.
Relaxed and dementia friendly screenings give audiences a calmer, more accessible experience.
Cine26, our free membership for under 26s, helps young people experience independent film at an affordable price.
Black History Month celebrates Black filmmakers and stories that deserve to be seen and shared.
Our ongoing foreign and independent film seasons introduce audiences to new cultures, ideas, and perspectives from around the world.
Your support keeps these vital community experiences alive.
Film Education and Opportunity
Every young person deserves the chance to see themselves, and their stories, on screen.
Through our Schools and Colleges programme, we welcome thousands of students each year for curriculum linked screenings, workshops, and creative projects. We introduce film as a tool for learning, understanding, and self expression.
We are also proud to be a BFI Film School, supporting aspiring filmmakers from working class and underrepresented backgrounds. Our students receive hands on training, mentoring, and industry insight that can change their lives.
Every donation, no matter how large or small, is gratefully received.
Championing women in film
We are proud to host FFStival Sheffield, founded by Melanie Gourlay. FFS is Sheffield’s first female led film festival, celebrating women and non-binary filmmakers, writers, and storytellers.
Through FFS and year round programming, we champion women’s voices both on and off screen, from emerging talent to established directors, showcasing creativity, diversity, and courage in storytelling.
“Sheffield’s first female led film festival is committed to creating a robust future for cinema. The Showroom is a safe and collaborative space where FFS directly champions underrepresented filmmakers, providing the platform for them to showcase their talent and equip them to become the industry leaders of tomorrow.”
- Melanie Gourlay, Founder of FFS
Supporting Showroom means supporting a more equal, representative film industry.
How to support Showroom
Join our Supporter membership and play a vital role in keeping Sheffield’s independent cinema thriving.
For £20 per year, you will help fund community screenings, education programmes, and initiatives that make film accessible to everyone.
In return, you'll receive a free birthday tickets and save each time you visit with zero booking fees.
Supporter membership can be purchased through our online shop, where you can also choose to add a donation at checkout.
Every donation, large or small, helps us tell more stories, reach more people, and keep film accessible for everyone.
You can make a one off donation or add a regular gift through our online shop.
If you are a UK taxpayer, you can add Gift Aid at checkout to increase your donation by 25 percent at no extra cost.
Your generosity helps us continue our mission to connect communities, celebrate diversity, and nurture the filmmakers of tomorrow.
Businesses play a vital role in keeping independent cinema and culture thriving in Sheffield. Partnering with Showroom Cinema is an opportunity to align your brand with creativity, community, and social impact.
Corporate sponsorship helps us deliver our education programmes, accessible screenings, and festivals that bring people together through film. Whether you are a local business or a national brand, we can tailor a partnership that reflects your values and objectives.
Corporate partners can also explore naming opportunities, private screenings, and hosted events at Showroom Cinema.
If your organisation would like to support our work, email us to request our partnership pack or to arrange a call with our marketing and development team.
Email: marketingdept@srws.org.uk
Did you know that whenever you buy anything online – from your weekly shop to your annual holiday – you could be raising free donations for Showroom Cinema with easyfundraising?
There are over 8,000 retailers on board ready to make a donation – including eBay, Argos, John Lewis & Partners, ASOS, Booking.com and M&S – and it won’t cost you a penny extra to help us raise funds.
All you need to do is:
1. Go to https://www.easyfundraising.org.uk/causes/showroom-cinema/ and join for free.
2. Every time you shop online, go to easyfundraising first to find the site you want and start shopping.
3. After you’ve checked out, the retailer will make a donation to Showroom Cinema at no extra cost to you whatsoever!
There are no catches or hidden charges and Showroom Cinema will be really grateful for your donations. Thank you for your support.
Win two free cinema tickets when you sign up to support Showroom Cinema via easyfundraising! You’ll receive one entry into our quarterly raffle just for signing up, and additional entries for every £5 you raise.
Email screenshots of your sign-up confirmation and fundraising total to marketingdept@srws.org.uk to enter.
Please note: Showroom Cinema cannot access your easyfundraising account details directly so this step is essential for entry.
- Raffle drawn: 1 Oct, 1 Jan, 1 Apr, 1 July.
- One entry per sign-up. One extra entry per £5 raised.
- Valid entries must be emailed before 11:59pm the day before each draw.
- Tickets worth up to £12 each, for standard screenings only.
- Not valid for special events or festivals.
- Tickets non-transferable, no cash alternative.
- Only redeemable at Showroom Cinema.
- Winners notified by email within 5 working days.
- If no response in 10 days, a new winner may be chosen.
- Data used solely for raffle admin and will not be shared with third parties.
- Showroom may change or cancel the raffle at any time.
- Entry implies acceptance of these T&Cs.
Our supporters
As a registered charity, every penny we receive goes directly towards our cultural and community programmes. We are grateful for the continued support of our audiences, partners, and funders who make this work possible.
Supported by:
